Sony Admits Blu-ray Sales Will Fall Short
Blu-ray may have won the HD war [against HD DVD] but it’s still fighting hard to win the hearts and wallets of consumers. Obviously, a looming recession doesn’t help anything but according to Stan Glasgow, head of Sony’s US electronics division, sales of its Blu-ray players will not hit its worldwide goal of 5 million units. To be fair though, it won’t miss by much. Glasgow said: “It’s not that far off of it. Maybe 10 per cent off of what we had thought. It’s truly one of the items that has performed well during this economic mess.”Prices of Blu-ray players are expected to be slashed after the US Thanksgiving holiday this week, with many hoping it will prompt a surge in sales in the Christmas run-up. Prices for some models are expected to hit just $150. But even Glasgow admits that the high price of Blu-ray movies has to fall to help drive sales. “They (movie studios) need to make money, and the packaged media (discs) is a critical way for them to make money so I understand their problems also,” he said. “But I’d love to see those prices come down, as well as the price of Blu-ray players, to drive adoption.” Even though sales in the DVD market are on the way down, 147 million DVD players and recorders were sold in 2007, according to In-Stat.-Martin Lynch [Reuters] blu-ray movies sony
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Original post by nafiz