SanDisk & Music Industry Announce ’slotMusic’
We’ve had PNY drumming up business for its USB sticks cards by preloading a special editon stick with the movie Ghostbusters but now, SanDisk and the music industry are going all the way by attempting to create a new audio market using SD Cards Whether you want or need more card storage, the new slotMusic initiative will see retailers flogging special microSD cards preloaded with popular albums in DRM-free 320kbps MP3 format. SanDisk has roped in EMI Music, SONY BMG, Universal Music Group and Warner Music Group and the hope is to create a new way of buying music. The idea is that instead of downloading content off the Web, transferring tunes from your PC or stealing content from Torrent sites [which we know you don’t ever do], you’ll be able to buy your fave artists already on a storage card, like a CD, and pop it into your phone. Danielle Levitas, vice president, Consumer, Broadband & New Media at analyst firm, IDC, commented: “slotMusic offers consumers an immediate, tangible, and high quality alternative to CDs and digital delivery. This year, more than 1.2 billion mobile phones will ship globally, outstripping portable media players by nearly an order of magnitude - and this trend is accelerating.” The 1GB slotMusic card will be packaged with a tiny USB sleeve for transferring content to and from a card using a PC. Pricing is expected to be comparable to CD pricing and a full list of albums is expected soon. This will launch in the US first and then Europe, in time for Christmas. So, a bold new audio-buying platform, outdated medium or, merely a desperate attempt by the music industry to claw back some money from pirates?-Martin Lynch [slotMusic] storage music phone
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Original post by nafiz