Nokia’s Britney Product Placement
Looks like Nokia’s marketing peeps struck gold, probably purchasing some significant face time for the Nokia 5800 XpressMusic on Britney’s Womanizer:
And in an earlier scene, it was made sure that the Nokia logo shimmered, right around here:
Which begs the question: will we see more Nokia-Britney collaborations? Britney’s record as an endorser is tainted, mainly because she was caught drinking Coke while Pepsi paid her millions. In any case, I don’t think so. This was probably a one-shot deal for Nokia, who are traditionally quiet regarding celebrity endorsements, yet want to push the 5800—their new unofficial flagship for the youth market—as much as possible
Tags: Britney Spears, endorsements, nokia, Nokia 5800 XpressMusic, Womanizer
Original post by Rico