No ♥ for High-end Mobile Apps
Thought I’d share this interesting report from Accenture about mobile phone app utilization that claims higher-end applications remain vastly under-used by U.S. consumers. Funny, I think Apple iPhone users might disagree. The report found that 88 percent of U.S. consumers said they never use their mobile phones or other mobile devices to watch videos. That is high, but expected since most mobile phones can’t even play videos. My main phone, a Windows Mobile 6.1 smart phone doesn’t even natively support Youtube Flash videos using Pocket Internet Explorer. I did install Skyfire though, which adds pretty respectable video performance. I was able to watch Youtube videos on my Windows Mobile with pretty decent video quality, but of course I′m not the ‘typical′ mobile phone user.
The report adds that 84 percent said they never use their mobile phones or mobile devices to send email. Say what? Email is only 4 pts better than video? I would have expected email penetration to be much better, especially with all the Blackberry phones. People want email access on their phone more than any other app, but maybe that’s just my opinion. Further, the report says 79 percent said they never employ them to play games on the go. So more people played games on their phone than sent email? You’ve got to be kidding me. How is that possible? I suppose many phones come with cheezy built-in games, which might skew the results.
Anyway, read the report for yourself…
Continue reading No ♥ for High-end Mobile Apps…
Tags: accenture, Apple, consumers, iphone, mobile applications, mobile apps, mobile phone, skyfire, U.S.
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Original post by nafiz