iPhone Popular With ‘The Poor’
There′s been a lot said about the high cost of the iPhone and its expensive 18-month contracts but that’s not stopping it being a hit with poor people. Well, not breadline poor, but ‘poorer’ consumers. According to a survey in the US by comScore, the strongest growth market for the iPhone this summer has not been well-off punters but actually with those on lower salary brackets. No doubt, well-heeled fashionistas will be horrified. It found that iPhone adoption since June rose 48% among those earning between $25,000 and $50,000 per year and by 46% among those earning between $25,000 and $75,000. That’s 16 times more those than those earning $75,000 to $99,000 and three times the growth rate of those earning over $100,000 a year. “As an additional household budget item, a $200 device plus at least $70 per month for phone service seems a bit extravagant for those with lower disposable income,” said Jen Wu, senior analyst, comScore, the report’s author. “However, one actually realizes cost savings when the device is used in lieu of multiple digital devices and services, transforming the iPhone from a luxury item to a practical communication and entertainment tool.” So, there you have it: the iPhone is not as expensive as we thought, apparently.-Martin Lynch [Source] iphone mobile phone
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Original post by nafiz