iPhone Ad Banned By ASA For ‘Misleading Users’
Despite an unprecedented amount of media attention around the world the 3G iPhone has had rather mixed success so far, selling record numbers in some areas and failing to meet expectations in others. Apple would never mention or it seems, try to explain away some of its failings, but those who aren’t glued to i-coat-tails would reasonably argue that factors such as the lack of cut and paste, a user-changeable battery, 2MP camera and no memory card slot or MMS are serious enough flaws to force them to look elsewhere.Let’s not forget to add the lack of Flash and Java support to this list, which is particularly significant because it was the subject of a recent iPhone TV ad, which was banned by the Advertising Standards Authority (ASA) for misleading customers. The advert shows someone flicking through various webpages on the device before critically stating that “…all parts of the Internet are on the iPhone”. Of course most reasonable people would argue that you can’t really make a statement like this unless you support two of the most critical platforms for viewing media-driven pages, but Apple argues that since none of the content on the advert itself was Flash or Java based, they can’t see what the problem is. This wasn’t good enough for the ASA, who stated that the advert leads users to believe that they could see sites in their entirety as they would through a computer. It concluded that “The ad gave a misleading impression of the Internet capabilities of the iPhone” and ruled that it could not be broadcast in its current form. Good job that man. - Paul Lester [ZDNet] iPhone advertising 3G
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Original post by nafiz